PROJECT BACKGROUND
Chicago Underground is an annual Film Festival that focuses on showing films people might call “wierd” or “out there.” CUFF celebrates films that think outside of the box, incorporating genres such as Horror, Sci-Fi, Fantasy, Thrillers, and Comedies, alongside Documentaries, Animation, and music-related movies.
DESIGN RATIONALE
I wanted to create a branding system that embodies what CUFF is all about, seeing the world differently and being a little weird. This inspired me to lean into combining different media types and creating bold, grungy designs. Overall, I wanted to create design that encapsulates what the festival is all about, celebrating films that see differently.
