PROJECT BACKGROUND
‘Till Dawn is a student-owned coffee brand on GCU’s campus. The brand presents a home-grown love for coffee you can’t get anywhere else. The client also expressed an interest in producing materials that feel organic, trendy, and speak to the brand’s target market of GCU students.
DESIGN RATIONALE
When designing, I was drawn to organic textures and a color palette including various shades of green and neutral tones. I drew the sun graphic in the logo, and sketched illustrations for the brand elements so there was a consistent organic, but also fun feel across the branding.
