PROJECT BACKGROUND
FullCircle is a mock brand that I created over the summer. The brand is a pizza & wine restaurant that focuses on the craft and quality of pizza. The restaurant was “founded” in the idea of going back to the roots of what pizza is - real, authentic food with real ingredients. You could call it a full circle moment.
Social Posts
Packaging Design
Print Ads
Style Guide & Ideation
DESIGN RATIONALE
When designing, I wanted to create a brand that reflects the brand’s mission, creating a unique, fresh, and slightly elevated design. When imagining FullCircle, I pictured a space that appreciated local artists and community, creating a really fun environment. This inspired me to incorporate a lot of hand drawn elements that I sketched out.
