Full Logo system design & rebrand for a Tucson local hunt & guide service. Ridgeline Pursuit offers guided hunts for quail and has several bird dogs that accompany these hunts. The founder did not have a strict design direction, but knew he wanted something fresh, unique, and aesthetic while staying true to the brand and it's audience.
From there, i analyzed brand competitors and moved forward with a design direction. The goal was to create something that stood out against the generic designs often used for hunting brands, while keeping a timeless and more masculine feel to the design. This allowed me to create a hand-drawn icon (used in the main brand mark) that reflects the brand's purpose + story through a minimal, yet thoughtful design.
(FreeLance Project)
